By: Marisa Herman Associate Editor
Business executives learned how their day jobs can collide with sports during the Business of Sports Luncheon hosted by the City’s Office of Economic Development.
It was the first panel put on by the City’s Office of Economic Development. It was held at FAU Stadium in the Acura Club and sponsored by FAU Athletics Department and FAU-MBA Sport Management Program.
Panel members included FAU head football coach Lane Kiffin, Executive Director of Palm Beach County Sports Commission George Linley, Director of FAU MBA Sport Management program Dr. James Riordan, Ph.D., and Former General Partner, Chairman and Governor of the Florida Panther’s Hockey Franchise Cliff Viner.
The event provided guests insight into the business of sports with a panel discussion related to coaching, franchise ownership, organization management, education and social media impact.
Coach Kiffin talked about how being a football coach is similar, yet very different than being a CEO. He shared how his use of social media, mainly Twitter has helped put FAU on the map in the sports world and how he has turned the football program around.
Panel members answered questions and shared how business and sports are intertwined when it comes to using analytics and marketing.
The event ended with a special presentation from the city. Mayor Scott Singer handed Coach Kiffin a key to the city of Boca Raton.
“The City is proud to recognize the achievements of the FAU football program, on and off the field. Coach Kiffin positively impacted student athletes and raised the profile of the program, the University and our community with his impressive coaching and communications,” Mayor Singer said.
Kiffin received the key for turning around FAU’s football program since his hire in 2016, leading him to be named the 42nd Annual Palm Beach County Sports Commission Coach of the Year in March.
“This was the first panel discussion organized by our office and to have the key presented during this event certainly added to the excitement,” said Jessica Del Vecchio, Economic Development Manager. “Coach Kiffin’s success at FAU has put Boca Raton on a national stage and we could not think of a better way to honor him than by presenting him with the key to the City.”