A leader in pre-owned car sales, HGreg.com, has taken over what was previously known as Delray Nissan.
It is the company’s first new car dealership in the United States. The business primarily specializes in high volume, low cost used car sales.
Managing partner Charles Saghbini said when the opportunity to own the new car dealership in Delray arose, the company jumped at the chance to take over.
“HGreg has been in South Florida for quite some years now,” he said. “Since inception, Greg’s vision was to grow in South Florida. The expansion here was imminent.”
HGreg has had a presence in the United States and Florida since 2010. There are used car locations in Miami, Broward and a luxury line in Pompano.
Saghbini lives in Boca Raton and said Delray is the perfect place to start our new car dealership transition in the states in the place where he lives.
“I love the area,” he said. “I live here, my kids go to school here and my wife shops here. We know the local folks who live here.”
The company has a portfolio of 10 new car dealerships in Canada, but the Delray location is the first new car dealership in the United States.
“It was an amazing opportunity and one we were excited to jump on,” he said of the Delray location at 2200 South Federal Highway.
The company has several pre-owned dealerships in South Florida and said they set company records in 2018.
“We have surpassed every record in South Florida in 2018,” he said. “And we are off to an even bigger year in 2019.”
HGreg took over officially on March 6 and Saghbini said the transition has been smooth. They kept all employees on board and even brought some back from when it was an AutoNation location.
The dealership sits on a 3.75-acre site that includes a 17,000-square-foot-office, service and maintenance centers and a showroom.
The company expects to invest $28 million into the new dealership including renovations, training, technology and initial promotions. HGreg employs about 65 full and part-time positions at the Delray location.
And even though the dealership is for new cars, there will be a selection of used cars for sale, too.
Saghbini said there will be about 450 used cars available for sale at any time. They will range in price, make and model starting as low at $5,000 and going up to six figure luxury brand like Bentley and Porsche.
“We have something for everyone,” he said.