By: Marisa Herman Associate Editor
Boca resident and entrepreneur Tyler Gelb has combined two of his passions, exotic, luxury cars and fashion design in his new line T Henri.
The high-end sunglass line, which is named T for Tyler and Henri for his middle name, has been several years in the making and recently debuted locally and internationally.
“The way I have designed the line, we aren’t super, super edgy,” Gelb said. “The designs have an edgy and classic look. They aren’t going out of style in 10 years.”
The designs are available as sunglasses and as frames for prescription lenses. Celebrities like Ludacris, Nick Cannon and Vanessa Hudgens have been spotted sporting T Henri designs from the recently debuted Monaco Series.
Milled by artisans in Sabae, Japan, the frames are forged with high-grade titanium and are finished with an 18K gold plating. Frames are lightweight yet durable. They are available in both non-polarized and polarized options.
Prices range from $500- $1,200 for a pair of T Henri frames. They are created in limited, small batches and manufactured from renewable resources like Takiron, a plant-based plastic that is hypoallergenic.
Gelb said buyers are investing in a lifelong piece that is not widely available. Sunglasses are not for sale online. They must be purchased in person at a boutique that carries the line.
“We are hard to get,” he said. “Our quantities are very low. We do micro-production. Everyone sells online. That’s not how a luxury item should be sold.”
Compared to a special edition line by a designer that may produce 250 pieces, he features just 50.
The line features 56 skews so far. Designs are named after exotic cars like Ghost for the Rolls Royce or Vulcan for Aston Martin.
The car names are a nod to Gelb’s day job as Chief Operating Officer of Boca Raton-based Excell Auto Group, a luxury car dealership. He has overseen the operation for the past 8 years. And when he wasn’t selling a Ferrari or a Lamborghini, he was pursuing his passion for fashion by designing frames.
“I have a good understanding of a high-end buyer and a high-end product,” he said. “The inspiration comes from running the car dealership.”
Gelb is creating a luxury eyewear line for luxury car drivers, yacht owners and jet setters to wear.
The line began selling five months ago. Currently, they are in 21 stores located in cities like Boca Raton, New York City, Chicago, Atlanta, Malibu and internationally in Hong Kong and Saudi Arabia.
This spring, a line color will be revealed along with new styles. An event debuting a new color will take place at Town Center Mall on Feb. 16 from 11 a.m. to 5 p.m.
Gelb said stores are moving three to four frames a week. Locally, they can be found at Edward Beiner in the Town Center mall.
In addition to the frames, Gelb has also created a travel trunk and high-end cases.
“The brand is catching on quickly,” he said.