5 Questions With Lindsey Swing And Lilly Robbins Of LL Scene

  1. Tell us a little about yourselves and your business, LLScene.

We’re best friends and founders of LLScene, a fashion and lifestyle blog based in South Florida. Sharing the same enthusiasm for style and lifestyle trends, we like to say that LLScene brings an influential twist to “20-30 somethings” looking for a little more in life. Lindsey is a newlywed with a passion for innovative fashion movements and Florida State football. Lilly is a former Miami Dolphins Cheerleader with a desire to further her philanthropic work and brand lifestyle concepts. In addition to the blog, they own a full service Public Relations & Digital Marketing firm under the name.

  1. How did you start LLScene? Tell us about what you do.

Ah, where to begin?! Well, we launched LLScene three years ago, a week before Lindsey’s wedding. Yes, we were crazy, but she had a very high-profile wedding that we wanted to feature on social media on the blog and it ended up being the smartest thing we have ever done. We were constantly having friends, family members and acquaintances emailing us and asking us questions about where to go, what to do, and what to wear to certain occasions that it finally clicked that we should transform our fashion and lifestyle expertise into a public platform. LLScene started off simply as a fashion and lifestyle blog and because of our backgrounds in PR and writing it has now blossomed into a fully functioning Social Media Management and Public Relations business.

  1. What is Scene Swag? How did you come up with the idea? Where can we purchase it?

There’s nothing we love more than celebrating our differences and friendship, which was how Scene Swag was born. Scene Swag is stylish apparel for stylish best friends, that also pokes fun at stereotypes and trending songs and topics from all over the world. We’re constantly coming up with new ideas, quotes and sayings that will eventually be make their way into our Scene Swag collection. Be on the lookout for a Bridal/Bachelorette collection and a Cool Mom collection.

  1. You both are into fashion. What trends are you seeing as must-have items this spring season and into summer and what can we retire from our wardrobes?

This is our favorite question! Our favorite trend is effortless/ “athleisure” fashion, which is another reason why we started Scene Swag. More times than not, you will see us rocking leggings, an oversized tee, converse sneakers and a flannel around our waists. That is our “go-to” look because it’s easy and comfortable, but still looks “put together” in a way. Every year we attend New York Fashion Week to research what the latest trends will be during the upcoming seasons, but understand that a majority of our readers and ourselves can’t come close to affording looks right off the runway. We pride ourselves on finding similar designer looks off the runway at affordable prices. We also monitor a lot of our trends by street style and what celebrities are wearing. There’s no surprise that spring brings an influx of florals, but this year we are seeing bolder and brighter florals taking over. You will also see “cold shoulder cutouts” at a lot of the local boutiques this season. A cold shoulder allows you the opportunity to show a little skin without revealing too much. As summer approaches, the “cabana look” will make an appearance. We’re also expecting to see a lot of super- brights on the verge of neon colors.

  1. Where can we find you both on a Saturday night out?

Be-bopping around the Ave, but mostly you’ll find us at Park Tavern. Shout out to our favorite bartender, Alex Bisson!