5 Questions With Alex Oliveira


What is the Jim Moran Institute for Global Entrepreneurship and why did you decide to get involved with this group?

The Jim Moran Institute for Global Entrepreneurship cultivates, trains and inspires entrepreneurial leaders through world-class executive education, applied training, public recognition and leading-edge research. The Small Business Executive Program (SBEP) gave me the opportunity to work on my business rather than in my business.

  1. Why did you decide to share your experience with others in the community?

As a Digital Marketer it’s my mission to help other companies grow by generating more leads online. But there’s so much more to growing your business.. Whether you need to tighten up your financial records, upgrade your HR policies, or implement better procedures for your sales & IT department, the Jim Moran Institute’s SBEP can help you improve all your processes.

  1. What are some tips you have for people interested in starting their own business?

The best advice I can give is to be 100 percent committed to the journey. Success is rarely easy or quick. You really need to focus on taking care of your customers and hiring a passionate and dedicated team. There’s no silver bullet or magic trick to growing a successful business. You must work hard and be diligent about the finances, implement solid technology and have a flexible strategy for marketing and sales.

  1. Why is Boca Raton a great place for entrepreneurs? (why it’s a good place, to live, work, grow a business, etc.)

I’m a little biased since I grew up in Boca. My network with the community is deep. Boca is a great place for entrepreneurs because there’s a pool of other entrepreneurs that are doing exactly what you’re doing. On the other hand, there are many large companies such as Office Depot and ADT that play a big role in growing the local economy. You’ll also find great opportunities within the business community and the Boca Chamber of Commerce. Additionally, the universities offer wonderful programs and thus there are excellent opportunities to hire young talent. Lastly, South Florida provides access to millions of businesspeople and vacationers who are coming through the three airports and ports. The schools are top notch so it’s a wonderful place to raise kids. As for playing hard, there’s no lack of amenities from the beaches to the art galleries to the golf courses and the Everglades.

  1. What projects, charities or organizations are you passionate about?

I’m passionate about causes which have a mission geared toward children, families that are less fortunate, and the elderly. I’ve been involved with nonprofits for 20 years. At the moment I’m heavily involved with the YMCA of South Palm Beach County, the Habilitation Center in Boca Raton, Family Central in Fort Lauderdale, the Milagro Center in Delray Beach, the Pantry of Broward in Fort Lauderdale, YEA at the Golden Bell Foundation, Junior Achievement in Broward, WordCamp and South Florida Interactive Marketing Association.

The Jim Moran Institute’s Palm Beach business and non-profits executive program deadline is April 15. Visit https://business.fsu.edu/jmi/programs/sbep/pd for more information.