The largest premium craft vodka produced in the Southeast and the biggest spirit brand in South Carolina–Dixie Southern Vodka–has moved westward to Colorado. The 9th fastest-growing spirit brand in the U.S., Charleston-based Dixie Vodka comes in a variety of delectable flavors including Wildflower Honey, Black Pepper, Peach, Mint and Citrus, all sourced from local growers in the Southeast.
In addition to their authentically Southern flavors, Dixie’s flagship vodka is its unflavored “Southern Vodka,” distilled six-times from All-American corn and is naturally gluten-free.
At the request of key national account partners, including Tupelo Honey restaurant group, which has 14 locations in 7 states, Dixie decided to head West, emerging out of its core Southeastern market for the first time. Asheville, North Carolina-based Tupelo Honey, and Dixie Vodka have values that are in sync, as the restaurant group uses responsibly sourced ingredients as the foundation of every dish, making the two a perfect match.
The collaboration between the two includes Dixie’s Wildflower Honey as the base of the restaurant’s Wildflower Moscow Mule. Dixie’s Wildflower Honey is made using Southeastern wildflower honey collected in Southern Georgia by collaborative partner the Savannah Bee Company. And of course, Dixie Black Pepper–voted top flavored vodka in the world at both the 2019 San Francisco World Spirits Competition and 2018 Ultimate Spirits Competition– is the perfect foundation for Tupelo Honey’s super-star Bloody Mary.
Another draw to Colorado for Dixie Southern Vodka is their parent company, Grain & Barrel Spirits who are members of 1% For the Planet. Since 2018, Grain & Barrel has supported Charleston-based The Bee Cause Project which provides observation hives to educate the public on the importance of pollinators. In April, one of the hives funded by Grain & Barrel was set up in Cortez, Colorado.
The move West has been great exposure for Dixie, as repeat sales and distribution have grown quickly. Retail outlets carrying the vodka include Molly’s Spirits and Total Beverage in Denver as well as retailers in Boulder and Fort Collins. Other restaurant partnerships have emerged as well like Cherry Cricket and three locations of Lodo’s Bar & Grill.
Expect to see more from this rapidly expanding spirit. Dixie Southern Vodka is making big moves and their parent company is pleased. As are the bees.