Business of health and wellness in Boca booming

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Panel event showcases four Boca companies focused on health, wellness 

By: Marisa Herman Associate Editor

What do a laser hair removal business, concierge physician services, a fat burning, vitamin infused energy drink and an online platform to purchase vitamins and supplements have in common? They are all headquartered in the city of Boca Raton.

Executives from Body Details, MDVIP, Celsius and vitacost.com were on hand to discuss the topic of health and wellness in the city of Boca during a recent panel discussion put on by the city of Boca Raton’s Office of Economic Development at the Boca Raton Innovation Campus.

The morning event opened with breakfast and networking followed by a discussion moderated by the city’s economic development manager Jessica Del Vecchio.

Panelists included: founder and CEO of Body Details Claudio Sorrentino; Chief Medical Officer of MDVIP Dr. Andrea Klemes; CEO of Celsius Holdings, Inc. John Fieldly; and marketing vice president of vitacost.com Guy Burgstahler.

Executives shared information on themselves, their companies and how they play in the sphere of health and wellness in the city of Boca and beyond.

MDViP and vitacost.com were right at home at the event as both companies are housed on the BRiC campus, the former home of IBM.

Vitacost recently moved into BRiC where it occupies 43,000-square-feet of space. And even though the company was acquired by Kroger 5 years ago, Burgstahler said the integration between the companies is picking up steam.

On the topic of acquisitions, Fieldly shared that Celsius acquired Nordic Wellness Company Func Food Group Oyj for $25 million. The company is focused on innovative food that is healthy and better for you and produces protein snacks and products. The goal is to bring those products to the United States and push Celsius sales in Europe.

Body Details founder and CEO Sorrentino announced that the company just closed on its first round of investment with a private equity group, which will allow them to expand.

Sorrentino, a FAU honors college graduate, founded his company after working at a laser hair removal company to selfishly take advantage of the perk of laser hair removal.

He saw a missing part of the laser business world, tattoo removal, and then launched Body Details in 2006 in Coral Gables. Now, headquartered out of Mizner Park, he said the company is the largest provider of laser treatment in Southeast Florida.

Boca’s MDVIP, which started with one patient and one physician, now has a large national network totaling 1,000 physicians in 43 states and Washington D.C.

With a focus on proactive preventive care, Klemes said the company is always seeking more physicians to partner with and more patients. Each doctor that signs on typically transitions about 400 patients over with them, she said.

To keep their businesses thriving, all executives said the culture of the workplace is a key component.

Fieldly said Celsius wants employees to have a connection to the company and its purpose.

The executives agreed they have had to shift how they do business to cater to millennials both in the workforce and as clients.

At Body Details, they host weekly Champagne Tuesdays for employees. And for consumers, they are partnering with social media influencers to promote their brand and services.

MDVIP was named a “Best Place to Work” for the second year, Klemes said. She also said they offer perks like work from home one day a week after you have been employed by the company for a year.

Burgstahler said Vitacost’s recent move from a “dank, sobering environment” into BRiC changed the millennial energy drastically.

BRiC hosts panel discussions and community events regularly. For a list of upcoming events, visit https://workatbric.com.