Charles Pierce the new General Manager of Ed Morse Delray Toyota


Ed Morse Delray Toyota is celebrating 30 years in Delray, can you tell us more about the history of Ed Morse Automotive Group in Delray Beach?

Ed Morse Automotive Group has a rich history in the Delray Beach community for over 30 years. In addition to the Toyota dealership on Federal Highway, the Ed Morse Automotive Group is headquartered in Delray and has operated the Ed Morse Cadillac dealership for 30 years just down the street. Considering that the Morse family has been in the automotive industry for over 73 years, there’s a reason why they call Delray Beach its home… as its has allowed us to grow and be an integral part of the community.

What sets Delray Toyota apart from other dealerships?

Simply put, the employees. We pride ourselves on having the best of the best in the auto industry. We offer a no pressure, relaxed environment where customers can check out our showroom or get their vehicle serviced. Our dealership has been recognized by Toyota as a Chairman’s Council Award recipient 14 times while maintaining one of the highest customer satisfaction indexes in the region. We also have a beautiful, state-of-the-art facility that has a special wow-factor for first time customers.

Ed Morse Delray Toyota has 80 service bays and a four-story parking garage, why is this important for your customers?

Our customer’s busy lives are of utmost importance to us, so having 80 service bays makes it possible to complete repair work quickly and efficiently on all makes and models. Plus, we pride ourselves on having the most talented service techs, while providing them with state-of-the-art service technology.  Another cool feature is our incredible four-story parking garage that can house over 400 vehicles. This allows Delray Toyota to be able to protect our inventory from the elements and offer pristine vehicles to our loyal customer base.

What do you hope to accomplish as a General Manager?

With having a lot of experience being a General Manager, I understand the sheer magnitude of being at the helm of an iconic dealership like Delray Toyota. The great news is that this dealership is part of an incredible organization made up of top-level employees dedicated to proving the utmost in customer service. I look forward to maintaining our business success, have a greater impact on the community as well as maintain a great work environment for the 200+ employees on our campus.

How does Ed Morse Delray Toyota get involved in the community?

The Ed Morse Automotive Group is involved in many charitable events in the area giving not only financially, but also in time.  We host an annual golf tournament to benefit MDA and we work closely with Boys and Girls Club of Palm Beach County, Feeding America and the Literacy Coalition of Palm Beach County.