DBMC a Finalist for 2015 Providencia Awards


By Stephen Chrisanthus  Special to The Pineapple The Delray Beach Marketing Cooperative (DBMC) is back in the running for the coveted Providencia Award, the largest tourism honor in Palm Beach County, for the second year in a row. Online voting begins Nov. 2, on the Palm Beach Post website. The DBMC is back in the final three again this year and needs your vote to win. The Providencia Award is given to an organization or individual who has contributed extraordinarily to the vitality and prosperity of The Palm Beaches as a tourist destination. To grasp the magnitude of the award and what it would mean to Delray Beach, take a look at a few of the past winners: Burt Reynolds, Jack Nicklaus, Delta Airlines and the Flagler Museum, just to name few. Last year, the DBMC was beat out by the PGA’s Honda Classic. Coming in behind professional golf’s best players is an honorable way to lose, but Delray Beach isn’t in the business of losing. This year, the DBMC is asking for the support of the whole city. Their hope is that the thousands who come out to enjoy their spectacular events, such as the Fourth of July fireworks on the beach, the month-long holiday celebrations at Old School Square and First Night on New Year’s Eve, will take a few seconds to return the favor with a few clicks of the mouse. “Of all the great cities, events and attractions in Palm Beach County, we were again named as one of the top three tourism organizations in the county. I’m so proud our small team has been recognized at this level for the second year in a row,” said Stephanie Immelman, executive director of the DBMC. Over the last few decades, Delray Beach has grown from a quiet “Village by the Sea” to the “Most Fun Small Town in the USA.” It’s a year-round tourist magnet with the most dynamic thoroughfare of hot restaurants, nightclubs and cultural activities in Palm Beach County – and credit for much of this business, retail and hospitality boom goes to the DBMC. So what has this four-person marketing machine been up to this year to warrant such an honor? Well, for starters, how about they’ve generated a positive economic impact of nearly $7.8 million, media coverage value of $2.2 million and more than 1.2 billion media impressions. Their marketing efforts include helping the city get named one of the “Top 10 Happiest Seaside Towns” by Coastal Living. They went to Pesaro, Italy, to represent the Sister City partnership and they pushed their “Beach Buddies” and “Be Hot Here” marketing campaigns across state lines. Their love of the city and their fellow Delray Beachians drives them to do their best. The DBMC is now asking the community to give them that final push to No. 1. Help Delray Beach stand out in Palm Beach County; vote for the DBMC to win the 2015 Providencia Award. Go to www.palmbeachpost.com to vote for Delray Beach or vote via the link on www.VisitDelrayBeach.org.