Douglas Elliman Acquires Boca’s Pink Palm Properties


Staff report

Boca Raton-based Pink Palm Properties is now a part of one of the largest residential real estate brokerages in the country, Douglas Elliman Real Estate.

Led by Rochelle LeCavallier, Pink Palm Properties specials in properties located in the exclusive gated community of Royal Palm Yacht & Country Club in Boca Raton.

LeCavallier and her team are now located with Douglas Elliman at the Boca Raton office located at 444 East Palmetto Park Road.

“I have long admired Douglas Elliman, the level of professionalism and reach,”  LeCavallier said. “There was no other partner that could duplicate the reach and exposure.”

She said she was looking for a way to bring in an even higher level of quality and exposure for her client. She said Douglas Elliman provides that and more.

“For me, it was super exciting to align with a brand nationally and internationally,” she said. “It’s really amazing to be a part of the team. The whole place is chockfull of winners.”

The California-native began her real estate career in Las Vegas working in land development for a civil engineering firm. She then worked for a developer, worked in the finance side with a mortgage department for home builder and then went back into sales.

In 2004, she ended up in Boca Raton and back working with residential real estate. The past few years she focused her career on sales in Royal Palm Yacht & Country Club where she also resides.

“It has been a good experience to live in different places and to understand what is important to people,” she said.

She said she works with her neighbors and friends and she says her worlds of working and playing tend to collide.

For Douglas Elliman, her performance in sales was attractive. She sold $30 million in 2017 and $100 million in sales over the last four years.

“Rochelle and her respected firm have been instrumental in setting records and showcasing the esteemed Royal Palm community of Boca Raton,” said Jay Phillip Parker, CEO of Douglas Elliman’s Florida brokerage. “The acquisition of Pink Palm Properties, coupled with the expertise, national and international network of Douglas Elliman, will cohesively provide the community with an elevated level of exposure, service and experience in the real estate industry.”

LeCavallier is known for her expertise in representing some of the most impressive clientele and properties in South Florida.

Her client list includes industry leaders, celebrities, professional athletes and heads of state in the United States, Europe, Russia, China and the UAE. Multilingual, she has worked with clients, investors, family offices, agents and brokers around the world.

She has been recognized for many prestigious designations including Certified Investor Agent Specialist (CIAS), which is held by fewer than 1 percent of all Realtors, is an Accredited Residential Manager (ARM) with the Institute for Real Estate Management and Certified Luxury Home Specialist (CLHMS) and is a member of Who’s Who of Luxury Real Estate.