Dina Branham doesn’t consider herself a saleswoman, but her career has focused on selling people homes.
Now, she is also selling glasses of wine in her new venture, Wine House Social.
The real estate broker responsible for Deluxe Properties in Delray considers selling homes a service. So, her skill set of hospitality is helping her with her new business.
Located next to the Hyatt Place Hotel, the Wine House Social combines Branham’s passions of wine, real estate and socializing.
Bringing Wine House Social to life began in May 2018 when she wanted to open a branch office for Deluxe Properties.
To open a micro-office, she had to get creative to get around city rules that only allow retail shops to open in Pineapple Grove Arts District.
“I thought Capital One married banking with coffee, I’ll do real estate with wine,” she said.
The first Wine House Social was located across the street from the current space and was much smaller.
Branham was able to sell organic wine, showcase real estate on iPads and hold events. And the concept took off, she said.
So, when the space at the Hyatt became available, she said she jumped on it. The grand opening was in May.
“Not only did I outgrow the space, but the Wine Store and Wine Bar took off,” she said. “It was really a shock that it transformed into this.”
To help with her real estate business, she partnered with Delray Beach Real Estate’s owner/broker, Noelle McIntyre to create the “Deluxe Division.”
Wine House Social has a bar, lounge-like areas and communal spaces to socialize at. She serves charcuterie boards to snack on along with the wine and provides entertainment like live music, wine tastings and painting with wine classes.
There are over 30 wines sold by the glass on the menu from all over the world. She selects wines you may not find on your own. Specials change every month and she has a section for top shelf options that can range anywhere from $20-30 per glass.
A majority of the wines are biodynamic, organic and sustainable
Wine House Social is open 7 days per week. Wednesday is Ladies Night. Live music takes place on Wednesdays and Saturdays. Wine House Social is located at: 104 Northeast 2nd Ave., at the Hyatt Place Hotel. For more information, winehousedelray.com or call 561-501-7570.