If you see Junior League of Boca Raton members around town between March 9-13, you may notice they are repeating outfits, specifically little black dresses.
This isn’t an accident or fashion faux pas. The league is participating in the “Little Black Dress Initiative,” a social media awareness campaign designed to raise funds and awareness for the needs of underserved women and children.
The Initiative will coincide with The Association of Junior Leagues International’s Day of Impact, March 10, and International Women’s Day, March 8.
During the five-day initiative, League members will wear the same black dress or outfit, along with an “Ask Me About My Dress” button. The purpose of the initiative will enable members to address the somber reality of the limited resources many women have; the impact of poverty and the lack of choices people have who live in poverty on a daily basis.
Founded in 2014 by the Junior League of London, the Little Black Dress Initiative is a social media-driven awareness campaign and fundraiser that has been adopted by other chapters.
This is the first year the Junior League of Boca Raton will be participating. The goal for the initiative is to raise $20,000 dollars for diapers, training, and developing the potential of women. League members will be tasked with raising funds via their personal social media channels.
“Our members will wear the same dress every day for five days to illustrate the fact that many people who live in Florida have very little money to live on. Our goal is to raise funds for diapers for women in need,” Cristy Stewart Harfmann, President of the Junior League of Boca Raton said. “The Little Black Dress Initiative illustrates how limited resources affect daily life.”
After the week is over, Junior League members will hold the Little Black Dress Drive on March 25 and ask members to dry clean and donate the dress they wore, along with accessories, to Dress for Success.