Marina Perrone is hard-core on core evolution

2245

By: Marilyn DeMartini Special to the Boca and Delray newspapers
One Lagree Fitness™ Training class changed Marina Perrone’s life. She is now the owner of two Palm Beach County Lagree Fitness studios under the name Core Evolution: one in Palm Beach Gardens and the newest at The Mark at Cityscape, Boca Raton; a third is planned for the Wellington area in July.
The expansion is fueled by the ardent following of Sebastien Lagree, who opened his first studio in Los Angeles in 2001 and now has approximately 340 international locations. While low impact, the workout is effective for cardiovascular, strength, endurance and flexibility; its high-intensity intervals help the body to continue to burn calories for hours, effectively changing body composition–the percentage of muscle to body weight.
Lagree, a French actor, turned fitness coach to the stars, also became a Pilates instructor to further expand his fitness skills. The Lagree method is often called “Pilates on Steroids” because he then developed his own machine, the Megaformer™, to fit a variety of bodies and exercises. The Megaformer’s moving springs, gliding carriage, stationary platforms and adjustments for hand and foot placement help create innovative, diverse routines and an overall body workout is achieved in less than an hour. Students are men and women, “from 18-88” as Lagree described in his recent guest appearance in South Florida to help Perrone celebrate the opening of the Boca studio. He coached proper form and breathing to full class of brightly dressed participants who practiced moving and sweating in unison to an upbeat DJ mix.
Core Evolution is the first retail space in The Mark apartment complex that Perrone selected because of its ideal location in East Boca and because of the adjacent Hyatt under construction. “The building is beautiful and reflects the spirit of the studio,” she says, “It is filled with natural light and creates a space where people can step out of their everyday and into a new place of their own.”
Perrone tried the workout as an adjunct to her already full fitness regime of running, hiking, kickboxing and Pilates and was so impressed that she moved to Palm Beach from her native Sarasota to acquire a new Florida territory. She was also impressed by the business model that Lagree, armed with an MBA, created as a license, rather than a franchise. While he provides the patented machines and a format, he does not want to run his licensees’ businesses and prefers that they operate in a way that suits their location and style. “If you have the will, you can do well,” he states.
Like Perrone, Carly Bottey took a class in the Palm Beach studio, and immediately asked for a job. “I almost fainted!” she laughs, “But I knew I wanted to do this!” She earned her certification and now works at both studios.
In addition to selling classes and memberships, branded apparel and socks with non-skid bottoms add other sales dimensions for the studio; Perrone also added local businesses Sashi Socks and Bandita jewelry to her retail mix.
The former Art Director for HSN happily turned her dedication to fitness into an entrepreneurial venture where she can help inspire others. “Once they try the workout, people get hooked!” she says, “Just like I
did!”
Marilyn DeMartini has been a freelance journalist specializing in sports, fitness, powerboat racing and the marine industry for over 20 years. Her bylines have appeared in publications including WWD, Men’s Fitness, Shape, Golf Tips , Showboats and Yachts International. She also founded public relations agency PR Power and under the brand FIT Lauderdale, she enjoys promoting “Dynamic Aging” by teaching beach cross-training, fitness and yoga classes in South Florida.