Modernizing Medicine Collaborates With Goodrx In Effort To Improve Price Transparency, Medication Affordability For Patients


Staff report

Ever get to the pharmacy to pick up a prescription and then are hit with sticker shock?

In an effort to help doctors prescribe medications that are affordable, Boca’s health information technology leader Modernizing Medicine has teamed up with a leading source for prescription and healthcare savings GoodRx.

Through the joint effort, Modernizing Medicine will interface with GoodRx, connecting doctors with real-time pricing intelligence on thousands of drugs at nearly every pharmacy in the United States.

This collaboration will provide physicians with access to prices at the point of prescribing, and in turn, provides patients with better access to affordable prescription medications as well as a better understanding of their overall out-of-pocket expenses.

“Too many patients leave the doctor’s office with no sense of what their prescriptions will cost at the pharmacy,” said Doug Hirsch, co-founder and co-CEO of GoodRx. “We believe GoodRx helps doctors provide better guidance and prescription information to their patients, and gives patients access to accurate and up-to-date pricing information for the drugs they need. Not only can doctors see what their patients would be expected to pay at the counter ahead of time, but patients can compare prices at local pharmacies and receive coupon discounts as well.”

The companies both agree the collaboration is well-time because the high cost of prescriptions is a national concern for people with and without insurance.

Many people with insurance find their plans to have high deductibles or prescribed an off-formulary prescription. GoodRx provides patients with instant access to drug cost comparisons and savings options for nearly all prescription medications at over 70,000 pharmacies in the U.S.

Since the company’s launch in 2011, over 10 million Americans have used GoodRx to save up to 80 percent on thousands of prescriptions, totaling over $9 billion in savings.

“Price transparency and medication affordability are growing concerns within the healthcare industry, and we are committed to providing physicians with as many options as possible to help them better serve their patients,” said Dr. Michael Sherling, Modernizing Medicine’s co-founder and chief medical and strategy officer as well as a practicing physician himself at Palm Beach Dermatology. “This interface between GoodRx and Modernizing Medicine, delivering prices, content and cards, at the point of prescribing will help patients determine with their doctors what treatments are effective at a price they can afford. We believe this should improve both patient’s access to care and medication adherence.”

Modernizing Medicine’s leading specialty-specific EHR currently offers patients and providers access to price transparency tools for prescription medications offered through their health insurance. By working with GoodRx, Modernizing Medicine will provide additional resources for reduced prescription costs and price transparency for uninsured patients paying for medications out-of-pocket.

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