Nielsen: Boca’s TEN Spring Water No. 2 selling alkaline water in bulk


Boca-based TEN Spring Water’s one-gallon-jug is now the No. 7 top-selling SKU in Enhanced Water in the U.S., catapulting the brand into the No. 2 position in terms of bulk water in the category (Nielsen: Total U.S. Food – Value Add Water).

The data examines alkaline water brands and is representative of the previous 52 weeks ending Aug. 10.

“Our 1 gallon jug continues to be among the fastest-growing SKUs in the entire category, and the strong sales is reflective of the growing consumer trend towards larger bulk sizes,” said TEN founder Jose Fernandez. “Our customers spoke and we answered their call with not only a 1 gallon bottle but also a new 1.5 liter size launched this year. Meeting the needs of our loyal customers will always be our top priority.”

The 1 gallon jug can be purchased at Publix, Food Lion, Brookshires, Ingles, Food City and Whole Foods. Other TEN retailers include Wegmans, Albertsons, The Fresh Market, United, Market Street and more. TEN is BPA free, offers PET recyclable bottles and the highest pH available among bottled waters with a stable pH of 10.

TEN Spring Water is naturally filtered in the foothills of the Great Appalachian Valley, in underwater caves deep below the earth’s surface. These caves are natural quartzite and granite aquifers with rock so dense they naturally filter the water to an incredibly pure state, free of chemicals, impurities or pollution.