Peloton opens Boca showroom

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Staff report
The newest trend in cycling, the Peloton, has hit Boca Raton.
The high-tech, at home-cycling bike can now be found in the Town Center Mall. The showroom opened last month near Neiman Marcus and Tesla.
Peloton is a new virtual fitness program that allows you to work out at home on your time, but live stream or join in on a previously recorded high-intensity, cardio class led by professional instructors.
The bikes are equipped with a 22-inch touchscreen that streams the live and on-demand fitness classes. You are working out with other riders in the privacy of your own home. The bike is equipped with in-depth fitness metrics and interaction with other riders.
“We are the most advanced at home fitness provider,” Peloton Chief Revenue Officer Tim Shannehan said. “It is the best bike on the market. It’s a gorgeous design. It’s completely silent. There’s nothing else out like it.”
He said it took about a year and a half to design and perfect the high-tech bike with its sweat-proof touch screen that puts you in a class at any time.
About 10 to 12 live classes are streamed daily from a 60-person studio in Chelsea, New York. But if you can’t tune in, you can catch the class whenever works for you.
You can select a class based on amount of time, instructor or level of difficulty. You can even see how you are performing compared to other people who took the same class.
“We allow consumers to take live and on-demand cycling classes anytime, anywhere” he said. “It’s a very effective and addictive workout. We are bringing the fantastic experience of a live cycling class into your home.”
Peloton decided to open a showroom in Boca because they already have a strong ridership in place in South Florida, he said.
“There is a strong demand for the product,” Shannehan said. The bike costs $1,995. For more information, visit pelotoncycle.com.