What’s up in the real estate market…


ALINA Residences announces partners for gym, interior design

Residents at ALINA Residences in downtown Boca will have access to customizable workout experiences from Fitnessmith thanks to a new partnership between the development and fitness company.

South Florida-based Fitnessmith is known in the fitness industry for collaborating with world-class international suppliers to equip clientele with exceptional workout brands, which use the latest technologies to allow for a personalized and productive workout experience.

Notable collaborations include Orangetheory Fitness; XFL, a professional American football league owned by Vince McMahon’s Alpha Entertainment; Royal Palm Yacht & Country Club and Bluegreen Vacations.

“We are thrilled to work alongside Fitnessmith to offer a one-of-a-kind gym experience at ALINA Residences,” said Noam Ziv, Executive Director of Development at El-Ad National Properties. “Our goal with this development is to create an elevated and convenient lifestyle for our residents where all of their needs are met within walking distance. Fitnessmith works with the best of the best in workout equipment, which will allow residents to cancel their gym memberships and maintain a superior workout without ever having to step foot in a car.”

ALINA Residences will house a two-story state-of-the-art fitness center and yoga studio curated by Fitnessmith. Core elements including gracious cardio and strength training areas and a functional training studio featuring Italian accessories round out the comprehensive wellness environment. Notable brands have been chosen to provide dynamic entertainment options on all cardio equipment while cable-based strength equipment was selected to mirror the fitness savvy clientele. To further enhance the wellness lifestyle offerings, residents can experience live and on-demand classes via Hydrow, interactive workout mirrors and Echelon Connect bikes. The Mind Body Studio will provide a haven for residents to unwind and center through multiple disciplines including yoga, barre, pilates and meditation.

“We are proud to partner with El-Ad at ALINA Residences,” said Felicia Shields, Chief Operating Officer of Fitnessmith. “We share a vision of providing residents with an elevated fitness and lifestyle experience, and we are looking forward to working alongside El-Ad National Properties to bring this vision to life with our 360º fitness solutions.”

The developers also announced a partnership with Boca design firm Sklar Furnishings. The contemporary design firm will offer residents access to an interior design concierge.

ALINA’s first phase, a 121-unit luxury condominium designed by acclaimed architectural firm Garcia Stromberg/GS4 Studios, is anticipated to open at the end of 2020.

Delray-based BH3 adds 18 newly renovated affordable housing units to city

There are now 18 more affordable housing units in Delray Beach.

Developers BH3 recently renovated the units at 11 SW 6th Ave.

The workforce housing units are part of BH3’s commitment to restoring, beautifying, and cultivating cultural diversity in Delray Beach.

Chris Hammers appointed Director of Sales at Boca West Realty at Boca West

Real estate veteran and broker Ted Christopher (Chris) Hammers has been named the Director of Sales for Boca West Realty, the new on-site real estate company located inside Boca West Country Club.

A real estate professional with over 20 years of experience serving the South Florida market, Hammers joined Boca West Realty after having owned a leading real estate brokerage firm in the area.

“The quality of the amenities and services offered at Boca West Country Club is what lead me to this new position,” Hammers said. “Known as the top residential country club in the world, we are able to attract buyers who recognize and appreciate the unparalleled lifestyle offered at Boca West.”

Working in the company’s office within Boca West’s Golf & Activities Center, Hammers efforts at Boca West Realty will be supported by an advanced digital and traditional marketing campaigns launched last year. The community is experiencing unprecedented demand as a result of the comprehensive outreach program designed to introduce Boca West to a global audience.

“We are so pleased to welcome Chris to Boca West. He is dedicated to the high standards Boca West is well-known for, and our Members will be delighted to work with someone of his caliber,” said Matthew Linderman, CCM, President and COO of Boca West Country Club. “Chris embraces our culture of service, and he is a great representative of our club and our brand.”

Royal Palm Residences forges exclusive partnership with Boca Rio Golf Club

Residents of Royal Palm Residences will have access to various membership packages at Boca Rio Golf Club.

This is the first time the exclusive, members only golf club has ever partnered with an outside development. Boca Rio is the official golf club for Royal Palm Residence buyers and this new alliance brings with it several exclusive perks.

With the partnership, Group P6 will, for a buyer accepted by Boca Rio as a member, customize different membership packages depending on the needs and desires of a potential buyer. It may include Group P6 paying on behalf of a buyer Boca Rio all or part of the Boca Rio initiation fee, or paying annual dues for some length of time.

“We are finding that many of our buyers are interested in golf so we wanted to create something special for them,” said Ignacio Diaz, Managing Partner at Group P6. “It may be a couple who are already living in a West Boca Country Club who wants to have a place to play when they move east, or a buyer moving here from out of state who wants the urban lifestyle but an option to enjoy a country club experience on occasion.”

Founded in 1967, the Boca Rio course is situated on 200 acres and was designed by world-renowned golf architect Robert Von Hagge. It also features a luxurious 36,000-square-foot Clubhouse with personalized services and dining options.

The course recently hosted the Gainbridge LPGA, the first full-field event of the 2020 LPGA Tour season.

“We are pleased to have been approached by Group P6 with this novel idea. Over 30 percent of our members live East of Federal Highway in the area of the new Royal Palm Residences,” said Elliott Wallace, Boca Rio’s Admission Committee Chair. “Group P6 recognized the value of marketing, to golfers, their high-end residences with an opportunity to join our unique golf Club, with the cost being subsidized by Group P6. Given the quality of the Royal Palm Residences we believe that many of the buyers will meet our membership standards.”

Royal Palm Residences will offer three to five-bedroom residences – including six penthouses – ranging from 2,425 to 7,168 square feet. Prices for these boutique residences will start at $1.75 million. Each residence will have 270 degrees of natural light, dual-entry private elevator access directly into the unit, European kitchens & top of the line appliances, including Wolf gas barbecues built into large outdoor terraces.

Amenities include two assigned, secured, underground parking spaces; an expansive wellness plaza, featuring a state-of-the-art fitness center, boutique pool with a heated spa and a club room with European kitchen and bar for entertaining. The building will also feature a 24-hour doorman and private underground storage.

For more information about Royal Palm Residences or to schedule a private showing at the project, call 561-948-4051 or visit https://www.rpresidences.com/.

Lang Realty acquires Mirsky Realty Group, adds two sales offices and 50 agents

Lang Realty purchased Mirsky Realty Group last month adding two sales offices and 50 agents.

The offices are located in Palm Beach and Palm Beach Gardens.

Norma Mirsky, broker, and former owner of the Mirsky Realty Group, will be part of the Lang Realty management team.

“Coming at the heels of opening our second sales office in Boynton Beach, this acquisition positions Lang Realty for continued growth for our operations in the northern Region of the county,” said Scott Agran, president.  “It is a perfect complement to our overall strategic growth plan.”

Lang Realty is one of the fastest growing real estate companies in South Florida, with offices from Boca Raton to Port St. Lucie, growing from two offices with 100 agents to nearly 450 agents and 13 offices in eight years.